Part of the process of quickly moving from surviving to thriving in your painting business requires that you be selective in who you work for.
Not all customers are created equal. Learning this principle was a 'light bulb' moment for me, after years of trying to give every customer my best, every time. With a bias towards wanting to be a perfectionist, combined with a desire to treat everyone equally, it was a tough process for me to let go and recognize the need to optimize the service I provided according to the quality of the customer. It is easier to change yourself than to try and change your prospects and clients to fit what you want to provide. Focus on what you can control. Focus on your strengths. Focus on results. A little backstory...
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March 2021
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