When is it appropriate to say Yes! and when is better to say No?
Reading and listening to business advice over the years has been a bit confusing on this topic.
Some recommend to say Yes to opportunities, while others preach that you should be selective about which opportunities to pursue. Saying Yes, implies incurring opportunity costs - you will have to say No to other opportunities, or deny yourself in other aspects of your life. Saying No to everything limits your growth.
One way to make sense of this as it relates to your business is to think of it as a slider that you can modulate as required...