WHY: STANDING OUT FROM THE COMPETITION FOR PROFIT
If you have been in business for a while no doubt you have heard the concept of 'unique selling proposition' - the importance of differentiating your brand in the marketplace.
If you appear to be the same as every other painter, its hard to get noticed and even harder to justify charging higher rates. You position yourself, intentionally or not, as a commodity. When shopping for commodities people generally choose the best deal.
So, what does it take to stand out as a micro painting contractor?...
When thinking about differentiation, its easy to come up with gimmicks. Novelties may grab attention in a setting like a home show or in the phone book. But getting the attention of potential clients isn't enough. What THEY are looking for, what THEY need, is YOUR attention. They have a problem that needs solving, and they need your help.
Could it be as simple as answering the phone? Showing up on time? Providing creative solutions? Washing your truck regularly? Not smoking onsite? Always being positive? All these things are pretty much free, but they can differentiate you from your competitors.
Other ways you can set yourself apart is by offering more (painting and drywall repairs), offering less (ceiling painting specialist), offering it faster (one day painting, or emergency service), etc. Get creative about how you present your offering to your market.
Think of new and simple ways of paying attention to and respecting your market. Its not that difficult. And people will reward you for your attention.
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