ON THE PHONE
What is the point of paying a graphic designer to create attractive branding and marketing materials...
What is the point of buying and distributing business cards...
What is the point of paying for a web designer, hosting fees, SEO optimization, website registration, and a high speed internet connection...
What is the point of purchasing store front signage or decals for your vehicle...
What is the point of paying for advertising and a phonebook listing...
What is the point of paying for a costly cell phone plan...
...if you don't answer the phone when a prospect or a client actually calls you??
Reduce or remove the barriers (secretaries, answering services, voicemail, automated directories, long hold times, etc) that so many businesses like to put up between them and their customers. You need customers, and they need your solutions. A lot of people have little tolerance for resistance when trying to spend money - there are just too many other options available to them. Answering the phone is an effective strategy - it is the easiest, cheapest thing you can do for your business.
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