There is compelling business advice that suggests you have 7 seconds to establish a first impression. Newer research is suggesting it's much less time than that. Apparently humans subconsciously make evaluations on the trustworthiness of other individuals in 500 milliseconds (1/2 a second)!! Which means we all have to bring our A-game the instant we meet someone. Non-verbal cues communicate far louder and quicker than the words we say. It's not so much what we say but how we say it that will make the biggest impression.
Which leads us back to sales tools. Give thought to what you are communicating, what you are projecting. Those are the truly important and effective tools. Things like warranties and referral letters are good secondary sales tools that can be used to give someone rational reasons to trust what their gut is already telling them.
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