Guest Post by Gloria Martinez.
As a woman in the painting and contracting field, you’re likely to encounter naysayers just for being female in a male-dominated industry. And being a woman who also owns a business puts you in yet another group where you’re in a minority.
So how do you take on the naysayers and achieve your goals anyway? Equip yourself with the right resources and strategies for overcoming those obstacles...
Mindset, Mentors, and Marketing
As a female entrepreneur, half the battle you face is your own mindset. A positive mindset is a powerful tool, especially when it comes to marketing your business with confidence.
Know What Your Business Needs to Grow
Reaching your target market is a huge part of what it takes to grow a contracting business, but marketing is only one piece of the puzzle. Explore these other avenues for growth too.
Avoid (and Learn from) Mistakes
Everyone makes mistakes, but your business will be stronger when you know which ones are most common in your industry — and how you can avoid them.
It’s an unfortunate reality that women in this industry face some obstacles that men don’t ever have to worry about. But in spite of those challenges, the truth of the matter is that female contractors have talents to contribute to the industry that men simply can’t match. So take the time to identify your top talents, and use those skills and these tips to overcome any challenge.
Photo credit: Rawpixel
Gloria Martinez loves sharing her business expertise and hopes to inspire other women to start their own businesses and seek promotions in the workplace. She started WomenLed.org to celebrate the advancements women have made and inspire women to become entrepreneurs and seek promotions in the workplace.