MICRO CONTRACTOR
  • BLOG
  • WHY
  • RESOURCES
Picture

​Work better. Live better.

BUYING & SELLING AT HIGH VALUE

5/4/2019

0 Comments

 
I've been thinking lately that a transaction between a home owner and a painting contractor is a very meaningful exchange, perhaps more than most other transactions.

In a previous post I've discussed that what we, as independent painting contractors, are in the trust business. I still believe that. I still believe that what clients are looking to buy is trust - trust that you know what you are doing, that you can solve their problem effectively, that you can join the family for a couple of weeks. Home owners need to trust you with their money, access to their home, care of their valuables and assets, safety of their family members, their schedule, etc. That is a lot of trust that they are shopping for. And all that trust has a high value to them - they are willing to pay a premium to deal with a company or craftsman they have confidence in. 

But I no longer believe that what we are selling is trust. We should be marketing trust, our customers should be buying trust, but that is not what we are selling - the thing that we are exchanging for money is not trust, but it is even more valuable...

Read More
0 Comments

      Let me know...

    Submit

    Categories

    All
    BALANCE
    BOOKKEEPING/ACCOUNTING
    CHALLENGES
    COACHING
    CUSTOMER SERVICE
    EFFECTIVENESS
    EQUIPMENT
    ESTIMATING
    FAILURE
    FEAR
    FUN
    GUEST WRITERS
    HIRING
    INITIATIVE
    INTERVIEWS
    MARKETING
    MONEY
    NEGOTIATING
    OPPORTUNITIES
    PAINTERS
    POSSIBILITIES
    PRICING
    PROFIT
    REVIEWS
    RISK
    SEASON 1
    SEASON 2
    SEASON 4
    SPECIALIZING
    STRESS
    SUCCESS
    TAXES
    TECHNICAL
    TIME
    WORD ON THE STREET
    WORKING SMARTER

    Archives

    March 2021
    June 2020
    May 2020
    February 2020
    December 2019
    October 2019
    September 2019
    June 2019
    May 2019
    October 2018
    September 2018
    April 2018
    March 2018
    February 2018
    November 2017
    October 2017
    September 2017
    August 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015

Proudly powered by Weebly
  • BLOG
  • WHY
  • RESOURCES