WHY: WORK SMARTER, NOT HARDER
WHY: PROBLEM = OPPORTUNITY
Too often we think of opportunity as 'our ship coming in' (winning the lottery, getting an inheritance) or a door being opened for us (a promotion, an introduction, admittance to an institution, etc)
But what does opportunity really look like?
In my life opportunity often starts with a problem. The best opportunities are presented as problems because our aversion to pain is greater than our inertia. We often resist change until the pain and fear of change is less than the cost of maintaining the status quo.
Looking for opportunity? Look for problems...