Seth Godin recently had a short but deep blog post that I wanted to share:
'Small dreams work this way: figure out what's available, then choose your favorite.
Important dreams are based on what needs to be done, and then... find your how.'
The concept is similar to what other authors present as 'lateral thinking' or 'beginning with the end in mind'...
Our brains are good at figuring out the HOW. The hard but critical work is deciding on the WHY first. I've always been inspired by people who don't choose from the options presented to them, but that consciously select an alternative that few considered a viable option.
How can you apply this kind of thinking to your small business? Can you choose an option beyond A or B, Red or Blue, Large or Small? Can you go off the board when looking at options?
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