RISK: IRRATIONAL AVERSION AND OVER-ESTIMATION

There has been much written lately about risk. Specifically about how we as humans tend to be inaccurate in assessing risk. We generally over estimate the potential risks in any given outcome, using it to rationalize inaction. Our default seems to be the status quo, safe, inertia. It's easier to avoid critiquing our estimation of risk, avoid planning for worst case scenarios, and avoid acting bravely, boldly.

But we can over-ride the fear of risk by using logic... 

We should be more afraid of the small insidious risks (cookies, french fries, cigarettes, energy drinks, driving, not washing our hands, etc) and far less afraid of the more dramatic potential risks (flying, quitting a job, talking to that beautiful person, kidnapping, etc...).  

Entrepreneurship is fraught with fear and risk. Perceived and real. But it's probably safer than you and I think.  As are other important things in life.  Simply doing nothing can itself be very risky.

Talking about risk, I would like to share a link to an interesting blog post from one of my favourite writers, which in turn links to one of the most beautiful and amazing videos I have ever seen. It is truly incredible. (And yes, of course, it is a cute cat video) 

I hope it helps you to re-think the role risk should have in your life.




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