When is it appropriate to say Yes! and when is better to say No?
Reading and listening to business advice over the years has been a bit confusing on this topic.
Some recommend to say Yes to opportunities, while others preach that you should be selective about which opportunities to pursue. Saying Yes, implies incurring opportunity costs - you will have to say No to other opportunities, or deny yourself in other aspects of your life. Saying No to everything limits your growth.
One way to make sense of this as it relates to your business is to think of it as a slider that you can modulate as required...
When you are starting your business, the priority should be on saying Yes! as much as possible.
You want to be open to opportunities, meeting new people, learning what you don't yet know, finding your niche, etc.
But this mindset is not sustainable in the long run. You will be too busy, scattered, and depleted. So there is a need to transition from one mindset to another as a micro business grows.
Saying No becomes more important as you build your business. It will help you focus, keep work from overtaking your life and allow you to really service your target market well.
Yes is a growth mindset.
No is a freedom mindset.
Both are important in different degrees, at different stages in your business and life.
For more on this concept, I recommend reading Derek Sivers book Anything You Want
How are you leveraging Yes and No, two small but powerful words, to benefit yourself?